The design is based on a novel by Bohumil Hrabal. A book is a three-dimensional object and so, if all the elements that make up a book are taken into consideration when doing a book design for a novel, is it possible to achieve better results? With this in mind, the way of telling the story in this project is by using different formats such as the choice of material, the binding, the print method, the folding or the shape of a page etc. Thus, the formats within the pages would change to follow the content.

London College of Communication (LCC) has a strong track record of innovation and evolution as the technologies and communications methods of the era have rapidly developed, ensuring that the College continues to equip its students for successful careers in the creative industries. LCC think getting ahead means getting immersed. LCC students are often commissioned to work on live briefs for major companies such as Nike, The National Trust and Nokia, and their graduates go on to inform the future of the creative field - our alumni include award‑winning filmmakers, journalists, broadcasters, designers and photographers. The College is also proud to house a selection of famous archives. From filmmaker Stanley Kubrick to graphic designer Tom Eckersley, these are invaluable tools for teaching, learning and research.