The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan. We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.