A new worldview of hybrid brand from Nissan x Infiniti is depicted in this brochure.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan.
・We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
250mm x 250mm, 54 pages
nissan, skyline, infiniti
We tried to further improve the already luxury image that conveys the Nissan Skyline by creating a brochure
that goes further in terms of luxury and premium feeling.
TEAM MEMBERS (4) :
Exective creative director: Tomohira Kodama, Creative director: Yoshihiro Mimura, Art director: Junichi Yokoyama and Copy writer: Mao Takahashi
E-graphics communications, 2014.