The inspiration was found watching a video named “Stars sizes comparison” that shows the huge difference between the sun and the biggest star of the universe. 5 categories were chosen and a fun description was added for each one: "bangers" with a power explanation; "Bullets" with a list of weapons; "Penises" with some details; "Japanese robots" with their signature moves and "Tobacco" with a fun time spending explanation. The mix between the infographic and the isometric style has inspired the typography and the packagings.

I am a Creative Director and Brand Designer with a broad range of skills. I had the pleasure to work for international clients, blazing start-ups, and fast-paced agencies, working in-house, as a freelancer, and as a consultant. I have strong strategic skills and the ability to drive multi-disciplinary teams and head offices towards the same goal. I am confident, approachable, honest, and open to dialogues. I am always eager to learn and pay back the next generation of creatives with my experience.

Matteo Ruisi is a Senior Art Director, Graphic Designer and Illustrator based in London. He started working in advertising since 2003 and after many years in Milan, he decided to start a new career in UK, firstly as freelance illustrator and than with an in-house role. He published "Quante storie per un hamburger" ed. Guido Tommasi Editore in 2013, a cook book with recipes and short fun stories. Now he's working in a fast growing start-up as Brand Director.