Sizes - When size matters Poster by Matteo Ruisi

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DESIGN DETAILS
DESIGN NAME:
Sizes - When size matters

PRIMARY FUNCTION:
Poster

INSPIRATION:
This project is the results of one month of work on the idea, on the research of the information and an hard work on design, colors and shapes. Every poster takes 10 hours of work each just for the main illustrations, and many hours for the research. The inspiration was found watching a video on youtube named "Stars size comparison" that shows the huge and incredible difference between the sun and VY Canis Majoris, the biggest star of the known universe.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a series of poster that explains in a funny way the differences between the sizes of the same kind of items. The mix between the infographic and the isometric style has inspired the dynamic typography and the packagings included in 3 of them. Colours and shapes have studied to create an harmonious composition both in the poster and within the entire project.

OPERATION / FLOW / INTERACTION:
Some posters were designed thinking at the point of sale, as infographic to get the attention of the costumer on the hugest products, but some of them have a decorative purpose.

PROJECT DURATION AND LOCATION:
The project started in August 2014 and was published online in September 2014.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital Images made with Adobe Illustrator using a grid of lines, with no 3D support.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The original format is 420 mm x 594 mm

TAGS:
isometric, colors, typography, humor, research

RESEARCH ABSTRACT:
The research of correct informations was done mainly on specific websites, selected by topic, on blogs and on Wikipedia. For instance, for the tobacco poster the informations about dimensions and time of smoking come from a famous tobacco seller's website and for the cartridge poster the informations comes from Wikipedia, some websites and from a weapon collector.

CHALLENGE:
Finding the right objects to compare and illustrate was the longest part of the work, because there are a lot of categorie of items you can choose, but just some of them are really effective and well-fitting in the project. On the web there are a lot of incongruous informations about several topics and the challenge was to find out which specs were the most reliable. This work was done comparing the informations collected from different sources.

ADDED DATE:
2014-10-25 07:33:40

TEAM MEMBERS (1) :


IMAGE CREDITS:
All the images: Illustrator Matteo Ruisi

Visit the following page to learn more: http://bit.ly/10D9qq5
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Matteo Ruisi

PROFILE:
Matteo Ruisi is a Senior Art Director, Graphic Designer and Illustrator based in London. He started working in advertising since 2003 and after many years in Milan, he decided to start a new career in UK, firstly as freelance illustrator and than with an in-house role. He published "Quante storie per un hamburger" ed. Guido Tommasi Editore in 2013, a cook book with recipes and short fun stories. Now he's working in a fast growing start-up as Brand Director.

NOMINATION DETAILS

Sizes-When Size Matters Poster by Matteo Ruisi is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Sizes-When Size Matters Poster by Matteo Ruisi is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.

· Read the interview with designer Matteo Ruisi for design Sizes - When size matters here.

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