Branding and packaging design developed by Inketa for a family of premium Brazilian beverage to restate their products and value. The Coco Fruit new identity is based on illustrations that depict traditional agricultural activities from the northeast countryside. The illustrations are inspired from traditional folk art, using repetitive elements to form a pattern, adding a retro feeling, while every illustration is made using a maximum of 3 colors, by overlaying colors.

Inketa is a multi-disciplinary design studio with a passion for creating work that effects change in the world around us: meaningful design for the common good. With expertise in research, strategy, design and technology, we solve business challenges through design thinking and create inspired products, services, and brand experiences that engage users.

From the idea of making an innovative combination of coconut with fruit juices, water Cocofruit created in 2010 - a Brazilian brand independent and specializes in coconut water. The passion for coconut moves us from the beginning. It is a unique fruit for its natural design and the benefits it brings. To preserve its richness, we make a product without additions, dilutions or other manipulations. As sterilize the water of fresh green coconuts newly extracted and added a minimal amount of Vitamin C to prevent oxidation. So is our commitment to quality. We are dedicated to building the relationship of true partnership with our suppliers, seeking increasingly value the origin and history of coconuts that come to us. We hope you share with us our love for life, passion for coconut and beware what you do!