Coco Fruit Beverage Package by Taiam Ebert

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DESIGN DETAILS
DESIGN NAME:
Coco Fruit

PRIMARY FUNCTION:
Beverage Package

INSPIRATION:
The work was based on visual illustrations that depict traditional agricultural activities in northeastern Brazil and in traditional folk art, using repetitive elements to form a pattern, adding a retro feel. Each illustration has been developed with a maximum of three colors by overlapping colors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Design agency, Inketa was charged with building a new identity for Coco Fruit, an independent Brazilian brand specializing in coconut water, to restate their products and value. With full customer collaboration throughout the process, Inketa produced a redesign of CocoFruit's logo, packaging and promotional items. The brand's new logo is modern and attractive, while conveying the purity and authenticity of the product's prime ingredient.

OPERATION / FLOW / INTERACTION:
This coconut water has a different approach, you can track the where, when and by who the water was produced by checking the code that comes in the package.

PROJECT DURATION AND LOCATION:
The project started in February 2013 in São Paulo and finished in December 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package was printed at Tetra Pak. Knowing that, we explore the fact that it will have some registration problem. That problem was used on purpose to look like that was hand made.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tetra Brick Aseptic Square 1000ml by Tetra Pak.

TAGS:
Brazil, Coconut Water, illustration, culture, folk, redesign

RESEARCH ABSTRACT:
This project was inspired by the folk Brazilian culture and arts. A big illustrative research was made to understand the development and print process used by those people in the northeast of Brazil.

CHALLENGE:
The biggest challenge was to make the industrial scale Tetra Pak package looks like a hand crafted juice box.

ADDED DATE:
2014-10-01 07:49:00

TEAM MEMBERS (2) :
Taiam Ebert and Dmitry Bayakhchev

IMAGE CREDITS:
Fernanda Bozza

Visit the following page to learn more: http://www.inketa.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Coco Fruit

PROFILE:
From the idea of making an innovative combination of coconut with fruit juices, water Cocofruit created in 2010 - a Brazilian brand independent and specializes in coconut water. The passion for coconut moves us from the beginning. It is a unique fruit for its natural design and the benefits it brings. To preserve its richness, we make a product without additions, dilutions or other manipulations. As sterilize the water of fresh green coconuts newly extracted and added a minimal amount of Vitamin C to prevent oxidation. So is our commitment to quality. We are dedicated to building the relationship of true partnership with our suppliers, seeking increasingly value the origin and history of coconuts that come to us. We hope you share with us our love for life, passion for coconut and beware what you do!

NOMINATION DETAILS

Coco Fruit Beverage Package by Taiam Ebert is a Nominee in Packaging Design Category.

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AWARD DETAILS

Coco Fruit Beverage Package by Taiam Ebert is Winner in Packaging Design Category, 2014 - 2015.



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