“Transform” is a shape changing furniture that reacts to human presence and aims to inspire viewers through its unexpected transformations and aesthetics. It is a furniture that explores the juxtapositions of static and dynamic and soft and hard. Transform embodies a vision of of human interaction with dynamic, computationally reconfigurable and transformable shape-changing materials (Radical Atoms). Transform was first exhibited at Lexus Design Amazing 2014 Milan in April 2014.

Prof. Hiroshi Ishii is a visionary of HCI (Human-Computer Interaction). In order to go beyond the current dominant paradigm of “Painted Bits” or Graphical User Interface (GUI), he presented the visions of “Tangible Bits” in 1997 and "Radical Atoms" in 2012. He explores the Tangible Bits & Radical Atoms visions to seamlessly couple the dual world of bits and atoms by giving dynamic physical form to digital information and computation.

The Lexus vision is to pursue more modern and progressive values for luxury than those of conventional luxury automakers. Lexus is striving to create a more rewarding experience through its cars and technological advancements such as Lexus Hybrid Drive™ in its efforts to address the numerous issues that the modern world faces. Lexus believes in creating products and delivering services that will make a better life and future for all of us.