2013 marked the 68th anniversary for the Connecticut based specialty tea company Bigelow Tea Company. To commemorate this landmark, my assignment was to reinvent the Bigelow Tea brand through an innovative product delivery system, introduced in a high-end gift set package and identity. The innovative tea concept I developed was Bigelow’s signature teas in the form of a dissolvable powder, compacted into a sphere shape. I expanded on these diamond-rotated cubes in the gift box construction, resulting in a pyramid inspired structure that is modern and unique compared to the competition.

Brielle Wilson is a New York City based designer currently working towards her Masters of Science in Packaging Design at Pratt Institute. Her extensive background in fine art allows the integration of her two passions by incorporating the use of different mediums into her designs, which creates results that are unique and engaging.

Brielle Wilson is a New York City based designer currently working towards her Masters of Science in Packaging Design at Pratt Institute. Her extensive background in fine art allows the integration of her two passions by incorporating the use of different mediums into her designs, which creates results that are unique and engaging. Coming from a long line of entrepreneurs, thinking differently and reaching beyond boundaries is something she does in all aspects of her life. Brielle’s mission: to improve our world by creating smarter designs that emotionally engage its viewer by meshing purposeful innovation with beauty.