A moulded PET container with an Aluminium lid. PET container should be as clear as possible, similar to glass appearence. The model for the mould is similar to the traditional beer mug. The aim is to give consumers the traditional feeling and the joy of drinking with friends. Another benefit we consider the high impact on the shelf of the product. The branding should be realized on a straight surface. The solution we consider to be less costly compared with the traditonal cans, can be produced in house if a blow mouldign tehnology is availble, reduce energy consumption and logisitic costs.

The design studio based in Bucharest, Romania with 3 years of activity. The main areas are branding, packaging and graphic design. The studio clients are domestic and international acting in different fields in FMCG, healthcare and IT services. Some of the works developed have been international awarded in different design and packaging competitions. The concept presented has been developed for our agency and is registered at OHIM.