Volksbier PET container by Cristian Stancu, Viorel Rusu

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DESIGN DETAILS
DESIGN NAME:
Volksbier

PRIMARY FUNCTION:
PET container

INSPIRATION:
we combined 2 increasing trends in beer consumption - PET and can type of packaging

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A moulded PET container with an Aluminium lid

OPERATION / FLOW / INTERACTION:
The packaging transmits the traditional joy of beer drinking. Also is a bit courageous because you can see the product in full, no hidden characteristic, clear colour, etc.

PROJECT DURATION AND LOCATION:
1 month

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
blow moulding

SPECIFICATIONS / TECHNICAL PROPERTIES:
115 mm height, 50 mm diameter

TAGS:
beer, mug, tradition, joy, freshness

RESEARCH ABSTRACT:
The concept was researched in focus groups asking consumer what it transmits. The main values were described as traditional, joy and also freshness. The male mentioned that the package reminds of good times when drinking in pubs with friends. The married males said that even they drink alone, in house the this moments are coming to their memory.

CHALLENGE:
Being a concept the challenges are more related to production capabilities. also, celar colour is not so used in beer industry and the UV light effect on beer is a certain concern.

ADDED DATE:
2014-09-23 00:26:55

TEAM MEMBERS (1) :
Cristian Stancu, Viorel Rusu

IMAGE CREDITS:
Cristian Stancu, Viorel Rusu, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Remark Studio

PROFILE:
The design studio based in Bucharest, Romania with 3 years of activity. The main areas are branding, packaging and graphic design. The studio clients are domestic and international acting in different fields in FMCG, healthcare and IT services. Some of the works developed have been international awarded in different design and packaging competitions. The concept presented has been developed for our agency and is registered at OHIM.

NOMINATION DETAILS

Volksbier Pet Container by Cristian Stancu, Viorel Rusu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Volksbier Pet Container by Cristian Stancu, Viorel Rusu is Winner in Packaging Design Category, 2014 - 2015.



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