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| DESIGN DETAILS |
DESIGN NAME:
Volksbier
PRIMARY FUNCTION:
PET container
INSPIRATION:
we combined 2 increasing trends in beer consumption - PET and can type of packaging
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A moulded PET container with an Aluminium lid
OPERATION / FLOW / INTERACTION:
The packaging transmits the traditional joy of beer drinking. Also is a bit courageous because you can see the product in full, no hidden characteristic, clear colour, etc.
PROJECT DURATION AND LOCATION:
1 month
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
blow moulding
SPECIFICATIONS / TECHNICAL PROPERTIES:
115 mm height, 50 mm diameter
TAGS:
beer, mug, tradition, joy, freshness
RESEARCH ABSTRACT:
The concept was researched in focus groups asking consumer what it transmits.
The main values were described as traditional, joy and also freshness. The male mentioned that the package reminds of good times when drinking in pubs with friends. The married males said that even they drink alone, in house the this moments are coming to their memory.
CHALLENGE:
Being a concept the challenges are more related to production capabilities.
also, celar colour is not so used in beer industry and the UV light effect on beer is a certain concern.
ADDED DATE:
2014-09-23 00:26:55
TEAM MEMBERS (1) :
Cristian Stancu, Viorel Rusu
IMAGE CREDITS:
Cristian Stancu, Viorel Rusu, 2014.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Remark Studio
PROFILE:
The design studio based in Bucharest, Romania with 3 years of activity.
The main areas are branding, packaging and graphic design.
The studio clients are domestic and international acting in different fields in FMCG, healthcare and IT services.
Some of the works developed have been international awarded in different design and packaging competitions.
The concept presented has been developed for our agency and is registered at OHIM.
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