The purpose of this project was to create a new package for the market in Western Europe. It was necessary to create a design that forms an image of cleanliness, effectiveness and safety of the product. In this context, was selected minimalizm style in form of packaging and in package design. Using safe natural green and pure white creates an image of a natural and safe . So this design is able to attract the customer's attention (according results of focus-group discussions) and this color palette and style remain free in the category of washing liquids for fruits and vegetables.
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ES - it's branding and concept organization that provide effective branding, positioning and design solutions for it's members. The target of this organization is to increase branding, brand's communication and design for small and medium business enterprises. So the organization take part in forming quality branding solution around the world.