The project was developed for Atletica, a Mexican Sportswear Company which needed a new identity. The Design concept is based on research made about sports culture in Mexico. Currently, there is a great number of Mexican athletes who start playing soccer on the streets, no uniforms or any special sportswear due to the lack of resources. However, that does not represent an issue; through effort, persistence and dedication they become professional athletes. We created dynamic, inspiring and open workspaces to reinforce the sense of belonging, increase performance and promote effective teamwork.

Estudio Claudina Flores is a multidisciplinary design practice based in Mexico. Specialising in the creation, development and implementation of interior spaces and environments. ECF works acrooss industrial design, architecture and interiors; the main focus is to enhance client's spaces in order to achieve their objectives with smart design solutions supported by a particular design concept.