Atletica Sportswear Offices Mexico Headquarters by Estudio Claudina Flores

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DESIGN DETAILS
DESIGN NAME:
Atletica Sportswear Offices

PRIMARY FUNCTION:
Mexico Headquarters

INSPIRATION:
This project was designed for Atletica, a major Mexican Sportswear company, which needed new workspace identity. In order to make a design concept, research was made about sports culture in Mexico. There is a great number of Mexican athletes who come from modest origins. They start playing on the streets in the absence of appropriate sportswear or economic resources; however, those who persevere and work hard, become successful athletes. Designer Claudina Flores, sought to translate this life lessons into Atletica's New Offices.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project provides the opportunity to create a new work environment for Atletica sportswear through an innovative concept, inspired by Mexican sports culture. The company is divided in 2 sites: each site is tailored into an open-plan to suit different activities in public or private areas. By creating an open flexible space, staff members are able to share knowledge, collaborate and increase their connectivity across the company.

OPERATION / FLOW / INTERACTION:
The interaction in space is based on fluid circulation in multifunctional areas that allow employees to feel motivated and increase performance. We aimed to create a higher sense of belonging and team collaboration, transforming their office interiors into a dynamic, inspiring and fun working area. The area is divided by a great choice of areas according to their tasks and purposes. The interaction between users and space reinforces a vibrant sports culture followed by their values.

PROJECT DURATION AND LOCATION:
The project started in August 2012 (from its digital conception) and finished in June 2013 (to its construction and building ready for operation) Location: Av Americas 1250 / 1130 San Miguel de la Colina. CP 45160 Zapopan, Jalisco. Mexico

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Estudio Claudina Flores designed and built this project, with a great number of reclaimed and recycled materials from the sports and urban scene. Wood beams to make furniture, concrete floor, glass and metal sheets/meshes, OSB particle boards, sport benches, stadium lockers and neon signs. Such a combination of industrial and hand-made manufacturing process created a vibrant workspace, full of color, reinvigorating the existing buildings with this new identity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The spatial concept of this Company is divided in 2 main Sites as part of their operation needs: Sit A: 256.70 m2 / Ground floor For Director and High-Level Executives of Administration, Finances and Commerce Departments. Site B: 829.48 m2 / Ground floor and 1st floor For Executives of Operations, Product design, Marketing, Advertising, Operators and Engineering. Both existing buildings.

TAGS:
claudina flores, mexican designer, atletica, offices, interior, workplace innovation, sports, corporate spaces, mexican design

RESEARCH ABSTRACT:
In Mexico, most of the people breathe and live for sports events, learn about hard work and team collaboration. However, much part of the population does not exercise at all. According to research, overweight and obesity is a major public health concern in Mexico. The key for a change is to promote sports practices within the new generations. On way to promote it is by creating sports brands such Atletica, a company that encourages exercise practices and increases sports programme demand.

CHALLENGE:
Designer Claudina Flores, believes that Conscious Interior Design can make a difference. By creating a strong design concept based on research, and the clients needs, the project would automatically represent a massive change and also a great positive impact for this company. Today, Mexicans have a different perception of Atletica, who is now building a great number of stores all over the country, head designer Claudina Flores knew the scope of this project would definitely go further.

ADDED DATE:
2014-06-25 20:11:00

TEAM MEMBERS (14) :
Creative and Design Director: Claudina Flores , Collaborators: , Senior Resident Architect: Alejandro Acebo, Junior Architect : Adriana Sandoval, Junior Designer: Jose Hector Sanchez Pradillo , Junior Designer: Kaleb Jemail Cardenas, Design Intern: Jorge Ivan Rodarte, Design Intern: David Sanchez , Graphic Design Completion: Juan Manuel Gonzalez , Rendering: Ignacio Ruiz , Rendering: Mario Ballesteros , Illustration: Raul Pardo , Illustration: Alfonso de Anda and

IMAGE CREDITS:
Photos by: Andres Solis and José Héctor Sánchez

Visit the following page to learn more: http://claudinaflores.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Estudio Claudina Flores

PROFILE:
Estudio Claudina Flores is a multidisciplinary design practice based in Mexico. Specialising in the creation, development and implementation of interior spaces and environments. ECF works acrooss industrial design, architecture and interiors; the main focus is to enhance client's spaces in order to achieve their objectives with smart design solutions supported by a particular design concept.

NOMINATION DETAILS

Atletica Sportswear Offices Mexico Headquarters by Estudio Claudina Flores is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Atletica Sportswear Offices Mexico Headquarters by Estudio Claudina Flores is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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