In Chinese culture, Qi (also chi) is frequently translated as "natural energy", "life force", or “energy flow”. Here, Qi “汽” is a tea-carbonated drinks series. The concept is based on the 24 Solar Terms (Jie Qi), a solar term of 24 points in traditional East Asian lunisolar calendars that signifies some natural phenomenon. With different solar terms, representing different combinations of tea and carbonated drink, consumers can feel the changes of times and seasons.

Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.