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| DESIGN DETAILS |
DESIGN NAME:
Qi Series
PRIMARY FUNCTION:
Package
INSPIRATION:
The design is inspired by the 24 solar terms. Each solar term represents a different tea-carbonated drinks. customers can feel the change of times and seasons when having the drink.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept is based on the 24 Solar Terms (Jie Qi), a solar term of 24 points in traditional East Asian lunisolar calendars that signifies some natural phenomenon.With different solar terms, representing different combinations of tea and carbonated drink, consumers can feel the changes of times and seasons. In Chinese culture, Qi (also chi) is an active principle forming part of any living thing. Qi is frequently translated as "natural energy", "life force", or “energy flow”.
OPERATION / FLOW / INTERACTION:
The package team from the client worked with us together and came up to the solution.
PROJECT DURATION AND LOCATION:
4 months; Beijing
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is made of aluminum, and the information is printed by the technique of silkscreen printing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
350ML
TAGS:
24 solar terms, "Qi" series
RESEARCH ABSTRACT:
We discussed about the concept which can remind consumers of the change of seasons. Finally we reached an agreement on the concept of solar terms.
CHALLENGE:
Finding the concept is the hardest part of this design. At first the client only knows that they want a package system that reflects Eastern culture. after several rounds of discussion, we find that the concept of solar terms can not only reflects Eastern culture but also reminds people the change of time and seasons.
ADDED DATE:
2014-06-17 04:27:13
TEAM MEMBERS (1) :
Dongdao Team
IMAGE CREDITS:
Dongdao Design Team , 2014.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Dongdao Creative Branding Group
PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.
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