The signage system in this modern office building uses mirror-finished stainless steel which reinforces the design. Looking at the information panel, the surrounding environment is reflected nicely. The designer interprets this as resembling ‘Zen’, which emphasizes on the attainment of enlightenment through total "absorption" or a "meditative state". Overall the signage is clean, simple and beautiful, yet has deep implication. It immerses perfectly into the underlying traditional ‘separation line’ concept, yet yet in a modernized, digitalized era/context.

Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.