Tonsan World Trade Signage by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Tonsan World Trade

PRIMARY FUNCTION:
Signage

INSPIRATION:
Considering the aesthetic and functional characteristics of the overall architecture, we created a thoughtful and interactive space identity system which mirrors the office atmosphere with unique and modern physical structures.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The information on the frosted glass is clean and clear with narrow lines under it. Overall the signage is clean, simple and beautiful, yet has deep implication. It immerses perfectly into the underlying traditional ‘separation line’ concept, yet in a modernized, digitalized era/context. Considering the aesthetic and functional characteristics of the overall architecture.

OPERATION / FLOW / INTERACTION:
We closely coordinate with the client as well as the manufacturer. After the design is confirmed, we also worked closely with the producers, in order to make sure the sign board is finally what we intend to be.

PROJECT DURATION AND LOCATION:
4 months, Suzhou

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Our signage system in this modern office building uses mirror-finished stainless steel which reinforces our design. The frosted glass in the back

SPECIFICATIONS / TECHNICAL PROPERTIES:
1800mmx300mm

TAGS:
mirror-finished stainless steel; "Zen“ philosophy; simplicity and reflection

RESEARCH ABSTRACT:
We did research on the office buildings. The overall style is simplicity and reflection which is also the core of our signage design.

CHALLENGE:
The hardest part of this project is to make sure our design can be implemented perfectly.

ADDED DATE:
2014-06-17 04:21:43

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Tonsan World Trade Signage by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Tonsan World Trade Signage by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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