The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. The designer create the logo by using the shape of a bubble and a simple heart base on the core brand concept – ‘limitless imagination’. Bubbles stand for inspiration, imagination and wonderful things. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue, children-favored colors, are applied in the logo design.

Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.