Magic Bubble Corporate Identity by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Magic Bubble

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Bubbles stand for inspiration, imagination and wonderful things; besides being enchanting, magical, charming, and beautiful. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue are children-favored colors. Overall, the logo reflects the brand concept, and looks fresh, modern, and imaginative.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our inspiration comes from the English name, as bubbles are associated with inspiration and wonder. Based on the core brand concept – ‘limitless imagination’ - we used the shape of a bubble and a simple heart to create the logo. Bubbles stand for inspiration, imagination and wonderful things; besides being enchanting, magical, charming, and beautiful. The heart stands for children’s curiosity, for the unknown, and for parents caring. Yellow and blue are children-favored colors.

OPERATION / FLOW / INTERACTION:
Lovely as it looks, the logo is easily embraced by children and those who has a child-like heart. At the same time, the logo that formed by a bubble and a heart reflects the essence of children education: imagination and warm caring.

PROJECT DURATION AND LOCATION:
2 months; Beijing

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
N/A

SPECIFICATIONS / TECHNICAL PROPERTIES:
N/A

TAGS:
Magic bubble, children education

RESEARCH ABSTRACT:
We started this project from scratch. At the beginning, we just know that the client want to establish a children-education center that can provide a free space for children to think and play. After a deep research we found a concrete yet imaginable symbol: bubble. We did the naming and based on the name we developed the logo.

CHALLENGE:
We started this project from scratch. At the beginning, we just know that the client want to establish a children-education center that can provide a free space for children to think and play. Only after we found the concrete yet imaginable symbol: bubble, every thing became clear.

ADDED DATE:
2014-06-17 03:58:59

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Magic Bubble Corporate Identity by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Magic Bubble Corporate Identity by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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