SENSE is China’s top-level Buddhist statue, items and aloeswood store. The creation was heavily influenced by Zen Buddhism (Chinese word Chán), which emphasizes on the attainment of enlightenment. The aim of the design was to clearly differentiate the Chinese and English name, yet to have them somehow related in a consistent style. The poster design has a rich aura of Eastern aesthetics and wisdom; yet it also appears modern and expressive, yet it also appears modern and expressive, yet with an ‘absorptive’ and ‘meditative state’ (Zen).

Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.