Sense Poster by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Sense

PRIMARY FUNCTION:
Poster

INSPIRATION:
Our creation was heavily influenced by Zen Buddhism, which emphasizes on the attainment of enlightenment. In meditation, one can see things with a pure heart, in the most beautiful, and peaceful way. The poster is also inspired by the logo: Although you cannot completely see the three hills in the logo partially covered by 'clouds', there are nonetheless there.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The poster design has a rich aura of Eastern aesthetics and wisdom; yet it also appears modern. The design was heavily influenced by Zen Buddhism, which emphasizes the attainment of enlightenment. Hand-made paper is chosen because it perfectly expresses the essence of things in ink, and its texture gives a sense of originality. The silk-screen print technique, which differentiates from usual printing technology, makes sure of the exact reflection of ink strokes on paper.

OPERATION / FLOW / INTERACTION:
Through the simple ink and hand-made paper, the poster speaks the same language with the logo, product packages and overall the corporate philosophy. Customers / audience feel the Buddhist atmosphere when seeing the posters in the store.

PROJECT DURATION AND LOCATION:
3 months

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used hand-made paper, which perfectly expresses the essence of things in ink. The texture of the hand-made paper gives a sense of originality. The silk-screen print technique, which differentiates from usual printing technology, makes sure of the exact reflection of ink strokes on paper. Since those posters are hand-made, they are limited (in quantity) and per se, unique.

SPECIFICATIONS / TECHNICAL PROPERTIES:
76cm X 57cm

TAGS:
Zen philosophy; simplicity; modernization

RESEARCH ABSTRACT:
We did a lot of research on the project including industrial background, Dug deep into the corporate philosophy of the client and discussed a lot with the client. The poster shall carry on the concept of the logo and corporate philosophy and convey the sense of "Zen" philosophy. After several rounds of discussion, we developed the poster which has a rich aura of deep Eastern aesthetics and wisdom; yet it also appears modern and expresses much in few words and concise graphics.

CHALLENGE:
One of the challenges we encountered early was how to consistently match the English name, SENSE, with the style of the logo and the Chinese characters. Another challenge was how to present the Chinese poster in a simple form, although it carries complex indications from Eastern culture. The aim of the design was to clearly differentiate the two languages, yet to have them somehow related in a consistent style.

ADDED DATE:
2014-06-17 03:44:37

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Sense Poster by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Sense Poster by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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