The packaging design carries on the concept of its logo: the wisdom of incense and Buddhism. The logo represents Eastern thinking: Although one does not completely see the three hills (in the logo), partially covered by 'clouds', there are nonetheless present. With a pure hearth, one ‘sees’ things in the most beautiful and peaceful way. It explicitly and implicitly conveyed the essence of its products; that is based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality.On the packages, the ancient map of China and Southern Asia can be seen, indicating the origin of the incense

Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.