Sense Package by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Sense

PRIMARY FUNCTION:
Package

INSPIRATION:
Our creation was heavily influenced by Zen Buddhism, which emphasizes on the attainment of enlightenment. In meditation, one can see things with a pure heart, in the most beautiful, and peaceful way.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging design carries on the concept of its logo: the wisdom Buddhism. On the packages, the ancient map of China and Southern Asia can be seen, indicating the origin of the incense. Black, gray and white, the colors of incense ash, are religious colors, and represent a state of enlightenment a kind of quietness in contrast to a ‘colorful’ world. The three colors are applied here to represent the grade level of aloeswood. The darker the packaging is, the higher the grade of aloeswood is.

OPERATION / FLOW / INTERACTION:
The packages speaks the same language with the logo, which makes the packaging system complete as whole. Audience sees the packages have a direct association of pureness, meditation, Eastern wisdom and Buddhism etc.

PROJECT DURATION AND LOCATION:
4 months; Beijing

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We simplified the technique for package production. Instead of printing card papers in three colors, we made one hot-stamping board for each grade of the product. This way, the patterns of the packages are easily stamped onto black, white and gray papers. The paper belt of each package is changeable according to its geographic location. And, the product manual is made from left-over materials. This way, we have managed to control packaging cost, while making no compromise on quality.

SPECIFICATIONS / TECHNICAL PROPERTIES:
14x14x5.5 cm 8x8x4 cm 17.3x3.8x2.5 cm

TAGS:
Zen philosophy; Sense packaging, incense

RESEARCH ABSTRACT:
The research we did was based on the philosophy of the logo. Pureness, simplicity, Eastern wisdom is the core of the design of the packaging. Designers from brand design team and responsible person from client were involved in the design of the packaging. At last a series of clean and simple packages full of Zen wisdom was created.

CHALLENGE:
The biggest challenge was how to design a package series in line with the tone of its logo.

ADDED DATE:
2014-06-17 03:38:36

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Sense Package by Dongdao Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sense Package by Dongdao Design Team is Winner in Packaging Design Category, 2014 - 2015.



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