Elements of fire, smoke and heat were celebrated in the concept alongside tributes to the region's retro-pop culture and bedouin heritage with an overall aesthetic style that is urban and industrial. The bar's golden ombre effect and carved smoke sculpture captures the audience. The column feature within the dining area is modelled from the top portion of a shisha pipe. Arabic geometric patterns were reinterpreted for the ceiling and vertical screens in vibrant colours. Fire pits scattered throughout provide a warm reminder to long desert nights perfect for conversation.

Since starting her design career, Carla has had extensive involvement in many prestigious, international and award winning projects. A rarity in the design industry, Carla is considered a retail specialist with particular focus on shopping centers, department stores, jewellery chains, fashion retailers, entertainment facilities and food retailers. Passion, talent and instinctive design expertise is the major force behind the work she has produced in North America, Latin America, the UK, Asia and presently the Middle East.

Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of multi-disciplinary creatives with backgrounds in strategy, architecture, civil engineering, interior design and graphic design. The company specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that create and increase brand awareness. The company’s impressive portfolio of clients includes Burj Al Arab, Four Points Sheraton, Al Khayyat Investments and GMG and Al Mana Fashion Group. The company won an International Interior Design Association (IIDA) Award for Best in Retail in the 2013 Middle East Interior Design Competition and Carla Conte has been named one of the top 50 most influential designers in the region in CID magazine in 2013 and 2014.