Nar Restaurant by Brand Creative

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DESIGN DETAILS
DESIGN NAME:
Nar

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
The name Nar, which means fire, hot as well as sexy, provided a perfect starting point for bringing out the theme for the interiors which pick up elements of fire, smoke and heat throughout. There is also a tribute to the region's pop culture via custom graffiti and bedouin heritage via fire pits with nods to industrialism in the selection of materials.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This shisha lounge and restaurant embodies the spirit of the Gulf region while still exuding an edgy style that locals and expats look for in Dubai. The balance of custom graffiti art set against arabic inspired screens, geometric ceiling panels, a sculptural bar and the shisha pipe shaped column give the space an artistic impression while still keeping the focus on creating intimate spaces that are conducive to conversations and the enjoyment of this ancient past time.

OPERATION / FLOW / INTERACTION:
Customers are immersed in the experience from the entrance. The reception area boasts a fire pit with a backdrop of an overscaled graffiti artwork and low bedouin style sofas. Patrons are escorted past the sculptural bar to either the non smoking dining room with private tables enveloped by patterned screens or into the shisha room. The shisha room features seating that is more communal but organized in such a way that it celebrates the original way that shisha was enjoyed; in dark, intimate spaces around the warmth of a fire pit.

PROJECT DURATION AND LOCATION:
The concept for this project started in January 2012 where the brand and graphics were designed over a period of 12 months. The actual construction began in September 2013 and finished in January 2014 in Dubai.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The fire pits utilise the latest technology in ethanol based biofuel which is a smoke-free, organic and renewable green source of energy. An Arabic geometric pattern was layered on the ceiling to create a 3D effect with matt and glossy finishing defining each layer. The fabrics used throughout the project have LEED accreditation and feature a low flammbility rating. Black metal pipes edged in a single LED point form traditional arabian archways at the windows.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The total area for the project was 515 sq.m.

TAGS:
shisha lounge design, shisha restaurant interiors, cool bar interiors, arab inspired interiors

RESEARCH ABSTRACT:
Research involved interviewing regular shisha patrons and conducting site visits to popular venues in the U.A.E., Turkey, Morocco and other Gulf countries over the span of 2 months. We found that the duration of patron visits was directly related to the comfort of the seating, the quality of the shisha itself and external design factors such as music and food. We also photographed and documented the coal burning process and took note of various styles of coal rooms to develop a well functioning yet safe area within our own venue.

CHALLENGE:
The creation of the swirling smoke sculpture at the bar was our biggest challenge. Being able to locally create this from a single carved piece of wood made it experimental and time consuming. It took a team of expert carvers and our close supervision to ensure that the smoke effect was achieved. Other challenges included creating the intricate islamic pattern ceiling from hundreds of individual CNC cut pieces which needed to coordinate correctly with AC diffusers and specialty lighting.

ADDED DATE:
2014-05-29 12:11:17

TEAM MEMBERS (4) :
Carla Conte, Mohammed El Hijazi, Alex John and Hicham El Yagoubi

IMAGE CREDITS:
Image #1: Michael Kruger
Image #2: Michael Kruger
Image #3: Michael Kruger
Image #4: Michael Kruger
Image #5: Michael Kruger

Visit the following page to learn more: http://brandcreative.net
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Brand Creative

PROFILE:
Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of multi-disciplinary creatives with backgrounds in strategy, architecture, civil engineering, interior design and graphic design. The company specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that create and increase brand awareness. The company’s impressive portfolio of clients includes Burj Al Arab, Four Points Sheraton, Al Khayyat Investments and GMG and Al Mana Fashion Group. The company won an International Interior Design Association (IIDA) Award for Best in Retail in the 2013 Middle East Interior Design Competition and Carla Conte has been named one of the top 50 most influential designers in the region in CID magazine in 2013 and 2014.

NOMINATION DETAILS

Nar Restaurant by Brand Creative is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Nar Restaurant by Brand Creative is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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