Shadow smart phone design, which is aimed to make the life easier represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing. The design represents the state of belonging to as shadow of the person. It is to say that the slimmest and elegant shiny part on black or white main body reacts, dazzle its users and creates a strong relationship. Doing things simple requires new creative perspective of design process, which pursues with a lot of collaboration with designers and engineers. This also resulted as a harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience.