Shadow smart phone
Light, darkness and shadow, rays of light...
Shadow means a dark area or shape produced by a body coming between rays of light and a surface. When we are creating these slim and sleek design line on flowing surfaces, we inspired by rays of light, which touch the edges of main body. As a result of that, the design line is seen from each angles.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Shadow smart phone design, which is aimed to make the life easier represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing.
The design represents the state of belonging to as shadow of the person. It is to say that the slimmest and elegant shiny part on black or white main body reacts, dazzle its users and creates a strong relationship. Doing things simple requires new creative perspective of design process, which pursues with a lot of collaboration with designers and engineers. This also resulted as a harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience.
OPERATION / FLOW / INTERACTION:
Shadow includes all the advantages of the operating system google’s android os and presents unique applications to its users as a result of consumer based approach of the brand. It also provides all technological requirements of the smart phone market, within its 5,5 inches touch screen display, 13mp back camera, connectivity features as wi-fi, 3g, gps etc.
PROJECT DURATION AND LOCATION:
The project started in August 2012 in R&D Manisa and finished in February 2014 in Vestel City, Manisa, and was exhibited in World Mobile Congress in February 2014.
FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design
PRODUCTION / REALIZATION TECHNOLOGY:
The important realization technology used on cosmetic parts of this smart phone is NCVM plating technology which gives the designer an opportunity to apply multi custom cosmetic options just using one back cover molding. This application provides also to apply colored chrome effects, patterns and textures on cosmetic parts.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Mobile phone, smart phone, unique, slim, Light, darkness and shadow, rays of light, android
The technical specifications of the smart phone is determined firstly by the result of several researches on the consumer needs in domestic market and secondly by global consumer trends. The design line identified by using mobile market researches, focus group research, survey, trend analyses, anthropometric and ergonomic data.
The challenge of the industrial design team is to create a premium design line, which satisfies the needs of the high segment consumers and reflects the mobile device ideology and identity of the brand.
The design team tries to create semiotic expression of the brand by using an iconic design element. Triangle shaped semiotic element with metallic finishing v creates an interaction between its users and brand. This also differs the smart phone design while standing on the shelf with other competitors on the market and interacts with the customers who have brand loyalty.
TEAM MEMBERS (6) :
Erkan, Ramazan Murat, Altay, Elif , Akbaba, Engin, Altinordu, Burak Emre, ID Team, VESTEL and
Vestel ID Team, 2013.