Netshoes is an e-commerce leader brand. For the new visual identity we infused much more color into the design to convey dynamic energy and motion. The vivid color palette embodying athleticism and allowing the brand to stand out in the digital world. We also defined a new language for the brand, communicating with athletes, both professional or amateur and creating with them a direct connection. With agility and creativity, a conversation about sports is clearly created.

Interbrand started in 1974 when the world still thought of brands as just another word for logo. We have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets. We now have nearly 40 offices and are the world’s largest brand consultancy. We bring together a diverse range of insightful thinkers making our business both rigorously analytical and highly creative. Interbrand has the broadest geographical presence – offering more people, more disciplines, and more knowledge tailored to our clients. Our work goes deeper and further. We create and manage brand value by making the brand central to the business’s strategic aims. We’re not interested in simply being the world’s biggest brand consultancy. We want to be the most valued.

Netshoes is the largest e-commerce for sporting goods in the world. With operations in Brazil, Argentina and Mexico, its mission is to inspire and transform the lives of people with more sports and leisure. Founded in 2000 by Marcio Kumruian, the company was born with a store in the back of a parking lot in São Paulo, and two years later, decided to invest in its digital and innovative DNA with the launch of the first virtual sporting goods store in Latin America. Today, 100% Online, the company is responsible for the administration of the official stores for brands such as UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte. It also operates the online stores for the Brazilian and Mexican National Teams, besides clubs such as Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, Chivas, Pumas, Monterrey, Cruz Azul and Club America.