Netshoes: a brand born to win. Sporting Goods by Interbrand Brazil

Home > Winners > #33779


DESIGN DETAILS
DESIGN NAME:
Netshoes: a brand born to win.

PRIMARY FUNCTION:
Sporting Goods

INSPIRATION:
The inspiration came from the energy that connects people trough sports. Every person has his own time, pace and rhythm, but still, they're connected with harmony between them. To convey this energy, we used vibrating colors for different kinds of athletes, a heat map from beginners to professionals. Photos that shows people with attitude, not suffering or in pain, but actually enjoying the ride. And a oblique logo and typography that represents Netshoes speed and agility in product delivery.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Netshoes is an e-commerce leader brand. For the new visual identity we infused much more color into the design to convey dynamic energy and motion and, with its vivid color palette, embodying athleticism and allowing the brand to stand out in the digital world. We also defined a new language for the brand, communicating with athletes, both professional or amateur and creating with them a direct connection. With agility and creativity, a conversation about sports is clearly created.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-02-28 10:03:30

TEAM MEMBERS (1) :


IMAGE CREDITS:
Interbrand Brazil , 2013.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Netshoes

PROFILE:
Netshoes is the largest e-commerce for sporting goods in the world. With operations in Brazil, Argentina and Mexico, its mission is to inspire and transform the lives of people with more sports and leisure. Founded in 2000 by Marcio Kumruian, the company was born with a store in the back of a parking lot in São Paulo, and two years later, decided to invest in its digital and innovative DNA with the launch of the first virtual sporting goods store in Latin America. Today, 100% Online, the company is responsible for the administration of the official stores for brands such as UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte. It also operates the online stores for the Brazilian and Mexican National Teams, besides clubs such as Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, Chivas, Pumas, Monterrey, Cruz Azul and Club America.

NOMINATION DETAILS

Netshoes: a Brand Born to Win. Sporting Goods by Interbrand Brazil is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Interbrand Brazil when results are announced.
AWARD DETAILS

Netshoes: a Brand Born to Win. Sporting Goods by Interbrand Brazil is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with Interbrand Brazil .

· Click here to register inorder to view the profile and other works by Interbrand Brazil .
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Interbrand Brazil's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Netshoes: a Brand Born to Win. Sporting Goods? Help us create a global awareness for good graphic design worldwide. Show your support for Interbrand Brazil, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |