Design agency REVERSE Innovation and winemakers GIGANTE have developed a pack to challenge the bad image of “Bag in a Box” wine. The innovative pouch cleverly reinterprets the classic “Bordeaux” bottle by an intriguing play of solid/empty spaces, and contrasting opaque/gloss materials. The structural design allows the pouch to remain upright while in use. Blind embossing and UV varnish are used to reproduce the distinctive terracing of the vineyard. The topography of the vineyard is then defined by the shape of a vine leaf, which is characteristic of this splendid wine-producing area.

Reverse Innovation is a multidisciplinary brand and product design agency. Based in Milan, Italy, Reverse Innovation constantly draws on the city’s buzzing, creative energy for inspiration and ideas. The agency brings specialized expertise and flair to every project providing effective solutions for its international clients. .................................................. .................................................. .................................................. .................................................. ............................

Gigante is a high quality Italian winemaker from Friuli Venezia Giulia region.