WINE POUCH (R)EVOLUTION Wine Pouch by Design Agency: Reverse Innovation |
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| DESIGN NAME: WINE POUCH (R)EVOLUTION PRIMARY FUNCTION: Wine Pouch INSPIRATION: The challenge was: how to overcome the negative image of wine sold in pouches or as a “bag in a box”, which is often synonymous with poor quality, especially in Europe? The environmental/financ UNIQUE PROPERTIES / PROJECT DESCRIPTION: The creative agency REVERSE Innovation and winemakers GIGANTE have developed a graphic and structural pack that should appeal to a demanding audience. The result is a truly innovative design that cleverly and elegantly reinterprets the classic “Bordeaux” bottle by means of an intriguing play of solid areas and empty spaces, emphasized by the contrasting opaque and gloss surfaces of the materials used. A simple and black pouch is wrapped by a paper rigid structure that define the elegant and sophisticated shape of the final product. Thanks to the paper structure the self-standing is guaranteed.The graphic design plays a crucial role for the innovative product. The geographical origin of the grape is enhanced by the use of blind embossing and UV varnish to reproduce the distinctive terracing of the vineyard. The naturally irregular but almost concentric patterns recall the rows of vines growing on softly undulating slopes. The illustration of the vineyard location even uses the specific shape of the local vine leaf, which is characteristic of this splendid wine-producing area. A new vineyard, a new blend, and a pioneering approach to a very traditional sector of packaging. It’s the first step of an alternative journey of discovery and innovation. OPERATION / FLOW / INTERACTION: Thanks to it’s structural design, the wine pouch is self-standing and remains vertical while in use. This means that the pouch may be left on a table as you would a normal bottle. It opens with a regular screw top and is easy to serve. After use, the pouch may be recycled by simply separating the paper and plastic elements. PROJECT DURATION AND LOCATION: The project was conceived in 2013 in Milan and completed in early 2014. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 320 mm x 130 mm x 80 mm. 1 litre. TAGS: Wine, pouch, unconventional, original, packaging, environmentally friendly. RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2014-02-28 08:04:29 TEAM MEMBERS (10) : Agency: Reverse Innovation , Creative direction: Mirco Onesti, Structural design: Gustavo Messias, Graphics: Fiona Martin e Luca Mazzoleni, Illustration : Fiona Martin, Printer: Artestampa, Photo retouching: Antonella Iozzolino, Winemakers: Gigante, Brand: Rosso del Vigneto Nuovo and IMAGE CREDITS: Photo: Thomas Libis |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Client: Gigante PROFILE: Gigante is a high quality Italian winemaker from Friuli Venezia Giulia region. |
| AWARD DETAILS | |
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Wine Pouch (r)evolution Wine Pouch by Design Agency: Reverse Innovation is Winner in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Design Agency: Reverse Innovation. · Click here to register inorder to view the profile and other works by Design Agency: Reverse Innovation. |
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