To energize the Aguazul mineral water brand, the brand & 3D package design agency Tridimage collaborated with its Honduran client to craft a new distinctive PET bottle design for the beverage that reflects its core expression of purity. Tridimage's redesign of Aguazul’s 3D packaging identity, integrating structural and graphic design, managed to reaffirm its market leadership, positioning the brand at the forefront of the competition. The structural design of the PET bottle is anchored in the "osmosis" concept, the technological principle behind water purification.

Guillermo Dufranc Graphic Design Coordinator at Tridimage www.tridimage.com Twitter: @guilledufranc Linkedin: http://linkd.in/NhZOtu Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).

Aguazul has been the most successful and prestigious purified water brand in Honduras for more than 40 years. Embotelladora de Sula, the company that purifies, fills and commercializes the brand; has been always up to date with technological advances. The company constantly invests on innovation to optimize its production process and to offer a high-quality world-class product.