Aguazul Structural & Graphic Design by tridimage

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DESIGN DETAILS
DESIGN NAME:
Aguazul

PRIMARY FUNCTION:
Structural & Graphic Design

INSPIRATION:
Why do leaders need to change? Just to remain leaders, and to rejuvenate showing themselves stronger than the competition. Thus, Aguazul needed a complete face lift including its logo, label and PET bottles structural design. Both the client and our team knew we could create a truly distinctive 3D brand identity to consolidate Aguazul leadership. Design elements of the new bottles include a distinctive silhouette that gives the bottle a solid shelf presence. Tridimage also redesigned the logo and label graphics in order to make a strong statement about what the brand embodies.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To energize the Aguazul mineral water brand, the brand & 3D package design agency Tridimage collaborated with its Honduran client to craft a new distinctive PET bottle design for the beverage that reflects its core expression of purity.

OPERATION / FLOW / INTERACTION:
To start the creative process it is indispensable to know deeply the company, the work culture, the available technology, the facilities as well as the technical specifications. Eventually, we need a complete overview of all the project variables. The first trip to Honduras was intended to meet the different company divisions and their facilities, to listen to their needs and several concerns regarding this project of vital importance for them, since it was a turning point in their brand identity and communication. A challenging task for everybody considering Trdimage the first packaging design agency abroad they were going to work with. Tridimage also supported the client during the final stages. We supervised the new bottle production, developed according the technical needs of the filling line, and the final details of the label printing process directly in Honduras. Those fine points assure that both structural and graphic design translate the brand concept crafted during the creative exploration accurately.

PROJECT DURATION AND LOCATION:
The project started in 2012 in Honduras, the design creative process took place in Buenos Aires, Argentina. The bottle and label production was made in Honduras. The new packaging design was launched in 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Blown molded PET bottle Crystal OPP label Flexography printed

SPECIFICATIONS / TECHNICAL PROPERTIES:
200 mm x ø60 mm

TAGS:
structural & graphic design, aguazul, tridimage, water

RESEARCH ABSTRACT:
Tridimage’s key was to focus on communicating the high technology behind the treatment and bottling of Aguazul water.

CHALLENGE:
We worked with pure, simple and iconic forms, closely related to science, but that also conveyed the refreshing feeling and delicacy of water as a natural and healthy drink.

ADDED DATE:
2014-02-28 05:40:12

TEAM MEMBERS (1) :
tridimage

IMAGE CREDITS:
Daniel Kamida

Visit the following page to learn more: http://www.tridimage.com/es/casos-de-estudio/ article/8-case-
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aguazul

PROFILE:
Aguazul has been the most successful and prestigious purified water brand in Honduras for more than 40 years. Embotelladora de Sula, the company that purifies, fills and commercializes the brand; has been always up to date with technological advances. The company constantly invests on innovation to optimize its production process and to offer a high-quality world-class product.

NOMINATION DETAILS

Aguazul Structural & Graphic Design by Tridimage is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Aguazul Structural & Graphic Design by Tridimage is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer tridimage for design Aguazul here.

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