The balancing act between tradition and modernity. The target was to design an unique product range for an innovative company that reconstitutes itself as a manufacturer of high quality confectionary. The solution is a lavishly packaged and printed with hot foil and a noble high-glossy finish. The photo concept was inspired by the style of classic pralinés. The younger and more modern target group will be addressed by the colors and a loosened typography. The gabriel design team has mastered the balancing act and the client is pleased with rising sales.

We regard every brand as a personality. Our approach is flexible and entirely customer orientated. Strategic thinking and creativity go hand in hand with one goal: to design desirable products. We offer packaging design, strategic brand development, corporate design, webconception.