Fudge & Toffee Fudge and Toffe by Gabriel Design Team

Home > Winners > #33477


DESIGN DETAILS
DESIGN NAME:
Fudge & Toffee

PRIMARY FUNCTION:
Fudge and Toffe

INSPIRATION:
The solution was a black packaging that makes the product images precedence. The photo concept was inspired by the style of classic pralinés. A younger target group to be addressed by the color and a loosened typography. We have tried to create the balancing act between tradition and modernity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designing a new fudge and toffee-range for an innovative company that reconstitutes itself as a producer of high quality confectionery. Lavishly packaged and printed with hot foil, noble and high-gloss finish. Scene set in premium products, highlighting of enjoyment and quality ingredients. Through a small crease in the cover, enhanced by gold foil, these products stand out on the shelves and justify a higher price.

OPERATION / FLOW / INTERACTION:
Finest Confectionery quality for connoisseurs. With the mix of classic and modern design elements, all age groups are addressed. The packaging is a very nice gift not just for special occasions, but also just for in between.

PROJECT DURATION AND LOCATION:
The project started in October 2012 in Hamburg and finished in March 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Folding box, 7-color printed, finished with hotfoil. To get a very deep black, black was printed twice. The wave / kink at the upper end of the packing box gives the enormous stability. On the back the carton shuts by a tongue and groove.

SPECIFICATIONS / TECHNICAL PROPERTIES:
115 x 55 x 200

TAGS:
indulgence

RESEARCH ABSTRACT:
there was no market research, only good instinct

CHALLENGE:
the design should be fit for the global sale

ADDED DATE:
2014-02-27 09:40:11

TEAM MEMBERS (3) :
Bettina Gabriel, Katrin Neumann and Jana Harzewski

IMAGE CREDITS:
Image No. 1: Bettina Gabriel, Range for Cavendish & Harvey, 2014.
Image No. 2: Bettina Gabriel, Frontside Caramel Fudge, 2014.
Image No. 3: Bettina Gabriel, Frontside Caramel Toffees, 2014.
Image No. 4: Bettina Gabriel, Frontside Chocolate Eclairs, 2014.
Image No. 5: Bettina Gabriel, Detail Frontside, 2014

Visit the following page to learn more: http://www.gabrieldesignteam.com/cavendish_harvey_de_68.html
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
gabriel design team

PROFILE:
We regard every brand as a personality. Our approach is flexible and entirely customer orientated. Strategic thinking and creativity go hand in hand with one goal: to design desirable products. We offer packaging design, strategic brand development, corporate design, webconception.

NOMINATION DETAILS

Fudge & Toffee Fudge and Toffe by Gabriel Design Team is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Gabriel Design Team when results are announced.
AWARD DETAILS

Fudge & Toffee Fudge and Toffe by Gabriel Design Team is Winner in Packaging Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with Gabriel Design Team.

· Click here to register inorder to view the profile and other works by Gabriel Design Team.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
HOMEPAGE | SITEMAP | JURY | VOTING SYSTEM | EVALUATION CRITERIA | METHODOLOGY | BENEFITS FOR WINNERS | BENEFITS FOR SPONSORS | PRESS-KITS | NEWSLETTER | RESOURCES | DOWNLOADS | DATES | FEES | PAYMENT | WINNERS SERVICES | TRENDS | RANKINGS | DESIGNER PROFILES | SUPPORT | PRIVACY POLICY | PAYMENT METHODS | THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS | DATES & FEES | ELIGIBILITY | DESIGN REPORTS | MUSEUM OF DESIGN | GROUPS | INSTITUTIONS | COMPANIES | WINNER DESIGNS | SOCIAL TOOLS | BENEFITS | SPONSOR AN AWARD | CUSTOM COMPETITIONS | LIST OF COMPETITIONS | SPONSORED COMPETITIONS .
Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |