Fudge & Toffee Fudge and Toffe by Gabriel Design Team

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DESIGN DETAILS
DESIGN NAME:
Fudge & Toffee

PRIMARY FUNCTION:
Fudge and Toffe

INSPIRATION:
The solution was a black packaging that makes the product images precedence. The photo concept was inspired by the style of classic pralinés. A younger target group to be addressed by the color and a loosened typography. We have tried to create the balancing act between tradition and modernity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designing a new fudge and toffee-range for an innovative company that reconstitutes itself as a producer of high quality confectionery. Lavishly packaged and printed with hot foil, noble and high-gloss finish. Scene set in premium products, highlighting of enjoyment and quality ingredients. Through a small crease in the cover, enhanced by gold foil, these products stand out on the shelves and justify a higher price.

OPERATION / FLOW / INTERACTION:
Finest Confectionery quality for connoisseurs. With the mix of classic and modern design elements, all age groups are addressed. The packaging is a very nice gift not just for special occasions, but also just for in between.

PROJECT DURATION AND LOCATION:
The project started in October 2012 in Hamburg and finished in March 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Folding box, 7-color printed, finished with hotfoil. To get a very deep black, black was printed twice. The wave / kink at the upper end of the packing box gives the enormous stability. On the back the carton shuts by a tongue and groove.

SPECIFICATIONS / TECHNICAL PROPERTIES:
115 x 55 x 200

TAGS:
indulgence

RESEARCH ABSTRACT:
there was no market research, only good instinct

CHALLENGE:
the design should be fit for the global sale

ADDED DATE:
2014-02-27 09:40:11

TEAM MEMBERS (3) :
Bettina Gabriel, Katrin Neumann and Jana Harzewski

IMAGE CREDITS:
Image No. 1: Bettina Gabriel, Range for Cavendish & Harvey, 2014.
Image No. 2: Bettina Gabriel, Frontside Caramel Fudge, 2014.
Image No. 3: Bettina Gabriel, Frontside Caramel Toffees, 2014.
Image No. 4: Bettina Gabriel, Frontside Chocolate Eclairs, 2014.
Image No. 5: Bettina Gabriel, Detail Frontside, 2014

Visit the following page to learn more: http://www.gabrieldesignteam.com/cavendish_ha rvey_de_68.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
gabriel design team

PROFILE:
We regard every brand as a personality. Our approach is flexible and entirely customer orientated. Strategic thinking and creativity go hand in hand with one goal: to design desirable products. We offer packaging design, strategic brand development, corporate design, webconception.

NOMINATION DETAILS

Fudge & Toffee Fudge and Toffe by Gabriel Design Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fudge & Toffee Fudge and Toffe by Gabriel Design Team is Winner in Packaging Design Category, 2013 - 2014.



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