Fudge & Toffee
Fudge and Toffe
The solution was a black packaging that makes the product images precedence. The photo concept was inspired by the style of classic pralinés. A younger target group to be addressed by the color and a loosened typography.
We have tried to create the balancing act between tradition and modernity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designing a new fudge and toffee-range for an innovative company that reconstitutes itself as a producer of high quality confectionery. Lavishly packaged and printed with hot foil, noble and high-gloss finish. Scene set in premium products, highlighting of enjoyment and quality ingredients.
Through a small crease in the cover, enhanced by gold foil, these products stand out on the shelves and justify a higher price.
OPERATION / FLOW / INTERACTION:
Finest Confectionery quality for connoisseurs. With the mix of classic and modern design elements, all age groups are addressed. The packaging is a very nice gift not just for special occasions, but also just for in between.
PROJECT DURATION AND LOCATION:
The project started in October 2012 in Hamburg and finished in March 2013.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Folding box, 7-color printed, finished with hotfoil. To get a very deep black, black was printed twice.
The wave / kink at the upper end of the packing box gives the enormous stability.
On the back the carton shuts by a tongue and groove.
SPECIFICATIONS / TECHNICAL PROPERTIES:
115 x 55 x 200
there was no market research, only good instinct
the design should be fit for the global sale
TEAM MEMBERS (3) :
Bettina Gabriel, Katrin Neumann and Jana Harzewski
Image No. 1: Bettina Gabriel, Range for Cavendish & Harvey, 2014.
Image No. 2: Bettina Gabriel, Frontside Caramel Fudge, 2014.
Image No. 3: Bettina Gabriel, Frontside Caramel Toffees, 2014.
Image No. 4: Bettina Gabriel, Frontside Chocolate Eclairs, 2014.
Image No. 5: Bettina Gabriel, Detail Frontside, 2014