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Azahara Morales Vera Kaari Analogue watch
Kaari Analogue watch is Silver Design Award winner in 2013 - 2014 Jewelry, Eyewear and Watch Design Award Category.
Kaari Analogue watch

This design is based on a standard 24h analogue mechanism (half-speed hour hand). This design is provided with two arc shaped die cuts. Through them, the turning hour and minute hands can be seen. The hour hand (disc) is divided in two segments of different colours that, rotating, indicate AM or PM time depending on the colour that starts being visible. The minute hand is visible through the bigger radius arc and determines which minute slot corresponds to the 0-30 minutes dials (located on the inner radius of the arc) and the 30-60 minutes slot (located on the outer radius).

Kaari Analogue watch
Azahara Morales Vera Kaari
Azahara Morales Vera Analogue watch
Azahara Morales Vera design
Azahara Morales Vera design
Azahara Morales Vera

Azahara Morales is an Industrial Designer based in Madrid but she was born in Linares (Jaén, Andalusia, SPAIN). She is graduated in Advertising by Valladolid University (Spain). Soon she was working in a design studio and currently she works as a Senior Art Director at an advertising agency. Very young she has been interested in the industrial design, the objects that surround her, their shape, how they are made​​, their materials... ​​so, while working she's graduated in Industrial Design by UNED University (Spain). Currently the industrial design has become a hobby to a professional aspiration.

Azahara Morales Vera

This watch design is a personal project. This project has been created to provide the analogue watches, with different way of indicating the time, to be able to compete in the market with the unusual and creative models of digital watches, with its own digital nature with the possibilities and innovation that this offers. With this design, I tried to show that there are ways of innovation in analog watches, despite its analog nature that sometimes limits their innovation in design.