Retail space interiors in the future as in the present should be designed in a way that promotes an enjoyable shopping experience and tailored to the type of product being sold. Cyfer is a hi-tech retail store designed on the QR code. Minimalist in nature the interior and exterior design elements come together to form a smoothly flowing environment emphasizing the power of the product expected in the future while perception is uninterrupted by irrelevant obstructions heightening the level of enjoyment and enhancing the desire to interact with the products.

Dalia Sadany is an architect and award-winning designer from Alexandria, Egypt. She started her architecture and multidisciplinary design studio in 2006 winning 11 awards in a span of 4 years. She specialises in commercial office and custom product design with projects in Egypt, UAE and Saudi Arabia. In 2014 she was elected President of the International Association of Designers (IAD) headquartered in Como Italy. A year later she established #AsdaAssociation, Egypt’s first nonprofit Design Hub responsible for developing several cultural initiatives like Cairo Design Biennale; Future of Young Egyptians (FYE); Face of Egypt; and Egypt Educational Design Initiative.

Dezines Dalia Sadany Creations is an award-winning design house providing architecture, interior design and landscape design services as well as Design-Build turnkey solutions with its sister companies specialized in high-end interior finish contracting as well as bespoke custom furniture & lighting design and production.