The concept is about to "digitalise" the "rolling numbers" of the mechanical clock in 70's. With its full dot-matrix display, PIXO is able to show the fluent animated "rolling" numbers. Unlike other digital watches with pushers, PIXO has only a turnable crown to operate all modes which included: Time mode, World time, Stopwatch, 2 Alarm, Hourly chime and Timer. The overall design is targeting for people who like digital stuff with new execution. The various color combination and unisex case design are able to suit different kinds of users' preference.

PIXO LIMITED, is a product design-oriented company, which is a group of designers and engineers from different product aspects. Their objective is aiming to create interesting products in terms of function and aesthetics. Besides for pursuing the uniqueness and freshness of each of their products, user-centered thinking is always applied, that ensure the user can gain the maximum benefit of the whole development result.

PIXO LIMITED, is a product design-oriented company, which is a group of designers and engineers from different product aspects. Their objective is aiming to create interesting products in terms of function and aesthetics. Besides for pursuing the uniqueness and freshness of each of their products, user-centered thinking is always applied, that ensure the user can gain the maximum benefit of the whole development result.