After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

Founded in 2005, Ampro Design is a complex studio of brand & packaging creation which provides the entire range of branding services. Ampro believes that today matters the most. They dedicate their time to help clients' products to be noticed, to stand out and to sell. They do this by creating clear brand strategies and by bringing those strategies to life through courageous design solutions. Ampro Design is outside the box !

Frigorifer SA is located inside the city of Tulcea, on the bank of the Danube River. It has an impressive storage capacity of 16.000 tons that makes it the largest cols store in the South Eastern Europe and a 30.000 sqm built area on a 50.000 sqm land. As it has direct access to the Danube Delta, Frigorifer has its own deck where vessels of maximum 5.000 metric tons can be landed and charged. Moreover it is fitted with an internal rail infrastructure that enables wagons loading and unloading