Frozen Vegetables Packaging Design Range
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality.
The big idea was to create a character: Aunt Edna (starting from the woman name Edna);
The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started at the middle of 2012 and the products were launched in February 2013.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Plastic foil with 6 colors: CMYK + 2 Pantone
SPECIFICATIONS / TECHNICAL PROPERTIES:
235 mm x 170 mm x 15 mm
Frozen, vegetables, rebranding
Packaging and branding design research on Foreign & Romanian market
TEAM MEMBERS (5) :
Creative Director & Designer: Irinel Ionescu , Junior Designer: Raluca Popan, Foto shooting: Paula Feodor, Project Management: Ana Poiana and Prepress: Danubiu Birzu
Photography: Paula Feodor
Illustrator: Raluca Popan