Edna Frozen Vegetables Packaging Design Range by AMPRO DESIGN

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DESIGN DETAILS
DESIGN NAME:
Edna

PRIMARY FUNCTION:
Frozen Vegetables Packaging Design Range

INSPIRATION:
-

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started at the middle of 2012 and the products were launched in February 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic foil with 6 colors: CMYK + 2 Pantone

SPECIFICATIONS / TECHNICAL PROPERTIES:
235 mm x 170 mm x 15 mm

TAGS:
Frozen, vegetables, rebranding

RESEARCH ABSTRACT:
Packaging and branding design research on Foreign & Romanian market

CHALLENGE:
-

ADDED DATE:
2014-01-28 04:25:27

TEAM MEMBERS (5) :
Creative Director & Designer: Irinel Ionescu , Junior Designer: Raluca Popan, Foto shooting: Paula Feodor, Project Management: Ana Poiana and Prepress: Danubiu Birzu

IMAGE CREDITS:
Photography: Paula Feodor
Illustrator: Raluca Popan

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Frigorifer

PROFILE:
Frigorifer SA is located inside the city of Tulcea, on the bank of the Danube River. It has an impressive storage capacity of 16.000 tons that makes it the largest cols store in the South Eastern Europe and a 30.000 sqm built area on a 50.000 sqm land. As it has direct access to the Danube Delta, Frigorifer has its own deck where vessels of maximum 5.000 metric tons can be landed and charged. Moreover it is fitted with an internal rail infrastructure that enables wagons loading and unloading

NOMINATION DETAILS

Edna Frozen Vegetables Packaging Design Range by Ampro Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Edna Frozen Vegetables Packaging Design Range by Ampro Design is Winner in Packaging Design Category, 2013 - 2014.



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