Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.

Design Mission: We are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe Design and Design thinking are significant catalysts of innovation and therefore of growth to power our global brands.