Pepsi Touch Tower 2.0
Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 delivers a new, unique consumer experience that changes the paradigm of today’s beverage dispensers. In order to deliver a breakthrough innovation, the project started from scratch, beginning with understanding the unmet needs of consumers and the restaurant operators. Using consumer research and in-market observations, we uncovered distinct digital opportunities to provide an engaging experience that is both intuitive and quick to operate. We also uncovered the consumer’s desire to customize their beverage with their specific recipes.
The Pepsi Touch Tower 2.0 incorporates many details that communicate a high level of quality, which supports the high quality pouring capabilities. Such details includes the clean flowing design, the materials and finishing options, and the use of processing techniques typically seen on modern consumer electronics.
Finally, the new design incorporates machine connectivity that allows for real time information and custom content management. This connectivity combines the next level of consumer engagement that learns how people choose different beverage combinations with updatable content that can connects with consumers in new and unique ways.
Pepsi Touch Tower 2.0 creates a solution that clearly up lifts customer locations and provides a new unique consumer experience that allows users to discover and pour their personalized fountain beverages.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience that provides over 100 high-quality drink combinations from up to 12 brands and 6 flavor shots. Every detail was thoughtfully designed from the relaxed ergonomic stance, the digital experience, to the cup placement details. The result is a forward looking design which brings fountain equipment into the next generation of digital, user-centric equipment.
OPERATION / FLOW / INTERACTION:
The design integrates all consumer touch-points to a main front surface, quickly guiding the consumers through a vertically oriented and intuitive operational flow and digital interface. It begins with the playful graphic user interface that attracts the consumer, that communicates variety and that allows easy customization of one’s drink. Next, the form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, to the visibility of the nozzle, to the location and light staging of the cup, and to the accessibility of the ADA control panel.
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 249mm x Depth 502mm x Height 807mm
personalized, fountain, beverages, touch tower, spire,
The main challenge was to create a new design which delivers an engaging and unique personal beverage customization experience for the consumer. In order to achieve an intuitive use for a new machine typology, the design had to focus on the consumer interaction to clearly communicate the sequence of use while deprioritizing the internal components without sacrificing mechanical, electrical and fluidic performance requirements. It was also critical for a compact design to allow versatility of installing into unique restaurant configurations around the globe, to improve consumer traffic flow and to achieve a personal relationship with the consumer. To dispense a high quality beverage in the compact size, each sub-system component had to be redesigned and tested to develop the ideal product architecture. Finally, the design needed to accommodate multiple operational stakeholders, from simplified installation to ease of access and serviceability to internal components.
TEAM MEMBERS (1) :
PepsiCo Design & Innovation
PepsiCo Design & Innovation, 2013.