Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.

PACKLAB is a global Branded Packaging Design + Innovation company, with offices in London, UK, Helsinki, Finland and Lisbon, Portugal. The company is known as an award-winning intelligence hub, where science, art and technology are brought together to uncover new opportunities for brand differentiation and to bring outstanding return on investment for their Clients. PACKLAB's teams, highly specialised in brand, product and packaging design and development, continuously discover creative and commercially viable ways of using product & branded packaging as a strategic business tool, and as an avenue towards improving the holistic consuming experience.

We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.