The Palm Towers' design intents to represent the trunk of a palm tree, emerging from the ground and rising up to 245.7m in the sky, creating a high-tech architectural embodiment of the cherished tree, symbol of survival in the dead-heat desert of the Arab countries. A simple image, rooted in the collective memory of the people, is transcended into one of the highest architectural landmarks of Doha's skyline. The first of its kind in Qatar, this design is considered a fine art in architectural and engineering fields.

Established in 2004, Dar Investment & Development L.L.C. is a real-estate firm aiming to alter the stereotype concept of real estate business in Qatar and aspiring to translate its symbol ”hand in hand to build Qatar” from words into deeds.