The key difference is the simplicity and transparency cause of the adult target group. we decided to show the basics of a fruity lemonade in a modern/adult way: fruits and ice printed on a special transparency-label - unique in the lemonade-market. “Die Limo“ (i.e. the lemonade) is the first lemonade by Granini. And as we have named it „Die Limo“, it obviously could not look like an ordinary lemonade.

Flaechenbrand is a multiple awarded brand building agency hailing from the heart of Germany. The 10 strong team supervises nameable brand manufactures such as Radeberger, Granini and Henkell in the fields of brand building, design and communication.