Die Limo von granini
Fruity Lemonade for adults
Inspirations are adult living accesoires.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The difference is the simplicity and transparency cause of the adult target group. we decided to show the fruits and ice through a transparency - unique in the lemonade-market.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Projekt started in May 2010 and finished in 2012. In Germany.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
simplicity, basic, unfussy, straight, adult, tasty, confident
Finding a design for an adult target group that keeps kind of flippancy of a fruity lemonade. after that, finding a producer who is able to print the special transparency-label.
TEAM MEMBERS (6) :
Kai Geweniger (GF) , Friedrich Detering (GF) , Felix Seiffert (GF), Holger Blockhaus (AD), Mira Singh (PM) and Svenja Lonicer (Client)