DESIGN NAME: Die Limo von granini
PRIMARY FUNCTION: Fruity Lemonade for adults
INSPIRATION: Inspirations are adult living accesoires.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The difference is the simplicity and transparency cause of the adult target group. we decided to show the fruits and ice through a transparency - unique in the lemonade-market.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Projekt started in May 2010 and finished in 2012. In Germany.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Special Transparency-Labels
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: simplicity, basic, unfussy, straight, adult, tasty, confident
RESEARCH ABSTRACT: -
CHALLENGE: Finding a design for an adult target group that keeps kind of flippancy of a fruity lemonade. after that, finding a producer who is able to print the special transparency-label.
ADDED DATE: 2013-09-30 01:46:55
TEAM MEMBERS (6) : Kai Geweniger (GF) , Friedrich Detering (GF) , Felix Seiffert (GF), Holger Blockhaus (AD), Mira Singh (PM) and Svenja Lonicer (Client)
IMAGE CREDITS: Flaechenbrand, 2013.
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