Die Limo von granini Fruity Lemonade for adults by Flaechenbrand

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DESIGN DETAILS
DESIGN NAME:
Die Limo von granini

PRIMARY FUNCTION:
Fruity Lemonade for adults

INSPIRATION:
Inspirations are adult living accesoires.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The difference is the simplicity and transparency cause of the adult target group. we decided to show the fruits and ice through a transparency - unique in the lemonade-market.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Projekt started in May 2010 and finished in 2012. In Germany.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Special Transparency-Labels

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
simplicity, basic, unfussy, straight, adult, tasty, confident

RESEARCH ABSTRACT:
-

CHALLENGE:
Finding a design for an adult target group that keeps kind of flippancy of a fruity lemonade. after that, finding a producer who is able to print the special transparency-label.

ADDED DATE:
2013-09-30 01:46:55

TEAM MEMBERS (6) :
Kai Geweniger (GF) , Friedrich Detering (GF) , Felix Seiffert (GF), Holger Blockhaus (AD), Mira Singh (PM) and Svenja Lonicer (Client)

IMAGE CREDITS:
Flaechenbrand, 2013.

Visit the following page to learn more: http://www.flaechenbrand.eu/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Flaechenbrand

PROFILE:
Flaechenbrand is a multiple awarded brand building agency hailing from the heart of Germany. The 10 strong team supervises nameable brand manufactures such as Radeberger, Granini and Henkell in the fields of brand building, design and communication.

NOMINATION DETAILS

Die Limo Von Granini Fruity Lemonade For Adults by Flaechenbrand is a Nominee in Packaging Design Category.

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AWARD DETAILS

Die Limo Von Granini Fruity Lemonade For Adults by Flaechenbrand is Winner in Packaging Design Category, 2013 - 2014.



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