The COGITO POP is designed specifically for teenagers and young socially active adults who need to know RIGHT NOW when they receive a notification. Therefore, it is equipped with four unique brightly colored LEDs that light-up when you receive a notification while also alerting you through a vibration and sound. Furthermore, COGITO POP is equipped with an intuitive new Tap to Act™ contextual interface driven by a smart accelerometer system. Tap to Act™ lets users dismiss notifications with a quick double-tap of the watch's face, or acknowledge notifications with a single tap.