COGITO™ POP Bluetooth Connected Watch by CONNECTEDEVICE Ltd.

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DESIGN DETAILS
DESIGN NAME:
COGITO™ POP

PRIMARY FUNCTION:
Bluetooth Connected Watch

INSPIRATION:
First and foremost, the COGITO POP watch is a fun and trendy designer watch. Why? Because let’s face it, most young people don't want to wear a bulky watch, or some technological gadgets that they can’t use. They want something that fits their style and their budget. The COGITO POP watch is specially designed for younger customers. Its color and design are attractive to teens, athletic and active folks who want a trendy watch. Moreover, the MSRP is low enough to fit in most young people’s budgets.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The COGITO POP is designed specifically for teenagers and young socially active adults who need to know RIGHT NOW when they receive a notification. Therefore, it is equipped with four unique brightly colored LEDs that light-up when you receive a notification while also alerting you through a vibration and sound. Furthermore, COGITO POP is equipped with an intuitive new Tap to Act™ contextual interface driven by a smart accelerometer system. Tap to Act™ lets users dismiss notifications with a quick double-tap of the watch's face, or acknowledge notifications with a single tap.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in March 2013 in Seattle, USA and will be finished in Hong Kong in December 2013. Worldwide launch will be in January 2014.

PRODUCTION / REALIZATION TECHNOLOGY:
Forget the bulky chargers and tangled power cords. The low-energy consumption of Bluetooth Smart technology allows COGITO POP to run on a conventional button-cell battery without requiring a recharge. The battery guarantees uninterrupted power for many months without a charge and, when necessary, you can easily replace it.

SPECIFICATIONS / TECHNICAL PROPERTIES:
• Display Type : Analog for the clock, Digital display for notifications • 4x LED icons on watch dial • 3 analog hands - luminescent (Blue, White & Raspberry) • Japanese Quartz Movement • Standard CR2032 button cell battery (no recharge required) • Polycarbonate casing • Scratch resistant acrylic glass • Ultra soft silicone strap • Case Diameter : 42mm • Case Thickness : 15mm • Bluetooth® Smart Technology • Water Resistant : 10 ATM • Color : Pink, Blue, Purple, Grey, Black and White • App supports iOS7 and select Android 4.3/4.4 Bluetooth SMART-ready devices including the iPhone (5S, 5C, 5 & 4S), iPad (4th & 3rd gen.), iPod touch (5th gen.), Samsung Galaxy S4, HTC Sense, HTC One and Nexus 5.

TAGS:
COGITO POP, connected watch, designer watch, iOS, iDevice, Android, smart watch, connected life, fashion watch

RESEARCH ABSTRACT:
We have conducted an extensive research to understand the behavior of “Smart Device” users, and benchmarked with products in the market to analyze the gaps in product offerings. We did numerous studies and experiments of different materials to design the unique product for different market demand.

CHALLENGE:
The COGITO POP is a mixed Analog and Digital watch with two completely independent systems. Each system has its own battery, to keep the watch in reasonable thickness and the battery life last for about a year is hardest part of the design.

ADDED DATE:
2013-09-27 01:34:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
CONNECTEDEVICE Ltd. , 2013.

Visit the following page to learn more: http://cogitowatch.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
COGITO

PROFILE:
-

NOMINATION DETAILS

Cogito™ Pop Bluetooth Connected Watch by Connectedevice Ltd is a Nominee in Jewelry, Eyewear and Watch Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Cogito™ Pop Bluetooth Connected Watch by Connectedevice Ltd is Winner in Jewelry, Eyewear and Watch Design Category, 2013 - 2014.



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