Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market.

Completing Bachelor's degree in Communication Design as well as degree in Fashion, Prepress and Multimedia, Wonchan Lee started his design career in Melbourne, Australia and relocated to Seoul to start minimalist in 2013. Heavily inspired by modernism and Swiss design, he aspires to be a communication artist, trigger a new art movement. Based on his little success on the TV show, K-DESIGN: Design Survival broadcasted on MBC Plus Media, sponsored by KIDP(Korea Design Institute Promotion) in 2013, he is now lecturing at Kaywon School of Art & Design as an adjunct professor.

minimalist is an award winning 'biutique' design studio based in the heart of Gangnam, Seoul, Korea. Our works have been featured globally and we have been working with various clients all across the globe including Australia, US, China, Germany, Swiss and Korea. We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away.